Logo NOT gallery in sezione
So, with the aim to increase the possible audience and the spheres of infuence with other disciplines, NOTgallery has manifested the will to place side by side the traditional espositive work of an art gallery with alternative modalities of selection and use of the artistic research.The work has been materially divided in three fields: Art System Research, "Underground" Cultures Research (Street Art) and Metaverse Culture Research (Virtual Art).

Art System Research
It produces aesthetic and comunicative hierarchies.
 
It's generated from the artists inside and for an expert public (gallerists, curators, collectors, art lover, etc) that observes and selects theirs works and determines the resolution of aesthetic models.
 
For a gallery, this type of research allows one to relate the culture of the city and of the state inside that which it operates with the international artistic culture.
 
 
"Underground" Culture Research
 
It remixes the aesthetic hierarchies and models.
 
It's generated by creatives or groups of creatives that don't participate directly to the art system but to fields of research that make reference to it (publicity, designs, fashion, comix, animation, etc), remixing aesthetic hierarchies and post-producing aesthetic material already on the cultural market; but arriving to expressive conclusions completely different and opened towards a widest public.
 
For a gallery, this kind of research allows one to create a system of relations with other places of "underground" production (also of other fields of expression: music, cinema, etc) contributing to put in relation the traditional public of the art with the young culture.
 
 
Metaverse Culture Research
 
It puts the artistic search into a net of global production and use.
 
It can be generated by anyone who has a computer and a connection to the Internet and who can transfer on it aesthetic or comunicative materials, which, deprived of physical consistency, can be transferred through the net to anyone,  anywhere; who receives them can materialize them through his own instruments (printing, monitor, video projector, etc,).
 
For a gallery, this kind of research allows one to create a community of art lovers on a global scale, eliminating the all spatial limits, or generating, like in the case of NOTgallery, a three-dimensional virtual space (for example on Second Life) to meet others and collaborate on artistic productions.


 
© 2010 NOTgallery - Contemporary Art Factory