So, with the aim
to increase the possible audience and the spheres of infuence with other
disciplines, NOTgallery has manifested the will to place side by side the
traditional espositive work of an art gallery with alternative modalities of
selection and use of the artistic research.The work has been materially divided
in three fields: Art System Research, "Underground" Cultures Research
(Street Art) and Metaverse Culture Research (Virtual Art).
Art System Research
It
produces aesthetic and comunicative hierarchies.
It's
generated from the artists inside and for an expert public (gallerists,
curators, collectors, art lover, etc) that observes and selects theirs works
and determines the resolution of aesthetic models.
For a
gallery, this type of research allows one to relate the culture of the city and
of the state inside that which it operates with the international artistic
culture.
"Underground" Culture Research
It
remixes the aesthetic hierarchies and models.
It's
generated by creatives or groups of creatives that don't participate directly
to the art system but to fields of research that make reference to it
(publicity, designs, fashion, comix, animation, etc), remixing aesthetic
hierarchies and post-producing aesthetic material already on the cultural
market; but arriving to expressive conclusions completely different and opened
towards a widest public.
For a
gallery, this kind of research allows one to create a system of relations with
other places of "underground" production (also of other fields of
expression: music, cinema, etc) contributing to put in relation the traditional
public of the art with the young culture.
Metaverse Culture Research
It
puts the artistic search into a net of global production and use.
It can
be generated by anyone who has a computer and a connection to the Internet and
who can transfer on it aesthetic or comunicative materials, which, deprived of
physical consistency, can be transferred through the net to anyone, anywhere; who receives them can materialize
them through his own instruments (printing, monitor, video projector, etc,).
For a
gallery, this kind of research allows one to create a community of art lovers
on a global scale, eliminating the all spatial limits, or generating, like in
the case of NOTgallery, a three-dimensional virtual space (for example on
Second Life) to meet others and collaborate on artistic productions.