The Laboratory for the material diffusion of the artistic research (NOTgalleryLAB), experiments with vanguard materials and technologies and proposes fit projects to transform the works of the artists in “dynamic installations” that are able to interact with whatever type of architectural  and urbanistic context. The fruit of the LAB research is the NOTproduct, a work of composite  art that is the result of the fusion among a prototype conceived by an artist and the art collector's demands of place, space or subject. Originating from a same prototype, the NOTproduct will always result a new and different work in that its originality will be dictated by the space which it will have to interact with.